About Soidea

Our mission is to bridge the gap between Chinese collectors and the global Chinese art market and deliver valuable global market information in order to locate art, provide an efficient business transaction and ship the items in a risk-free environment. Also, to become a recognized leader in its targeted market for the distribution of high quality and authentic antiques.

Art collecting in China has been boosted by the country’s flourishing economy and rapidly expanding middle class over the last 10 years. As China’s burgeoning economy blossoms and its new affluent “middle class” begins to collect history, the world is the new market and Asian collectors are proving to be serious shoppers.

Although Chinese art collectors are obsessed with the unique artistic appeal and investment potential of ancient Chinese paintings and Antiques, a key weakness lies in the limited supply of topquality artworks coming on to the auction market. As ancient artworks become fewer and more expensive in the domestic market, Chinese people head abroad for treasure hunt.

During World War II, a massive amount of Chinese Antiques were either destroyed or looted abroad. Therefore, some of the finest Chinese artworks are available, or can be found at cheaper prices, only outside Mainland China. Today, both Europe and the U.S. see a growing number of Chinese art buyers visiting their galleries and participating in art auctions. In 2013, 662 auction houses reported sales of Chinese Art and throughout the world, an increase of 12.7% from 2012, among which 57.7% were located in Mainland China, 21.6% in Europe, and 11.9% in North America. In 2014, total global sales of Chinese decorative art and Antiques reached $1.75 billion. China’s global share of this market was 82% by value. (Source: Global Art Sales in 2014 Break All Known Records – Tefaf)

The business opportunity that we wish to exploit is therefore the gap between foreign art and antiques markets and potential Chinese buyers. Given our competitive resources, knowledge and connections of the western art and antique industry, we have the ability to facilitate our clients with the most precise views with extensive up-to-date information and eventually help them to acquire the most suitable and unique piece of art according to their request.

The services which we intend to provide to the Chinese customers are helping them sourcing intermediate value of art and antiques internationally as well as other related services such as bidding, private sales, identification and transportation. This type of One- stop service enables us to provide sense of security, privacy and reassurance to our clients. Our office are located in central London, Hong Kong and Beijing which allows us to cover both Asia and European antique markets and offer more extensive selections and options to our clients.

According to the TEFAF Art Market Report 2016, the global art market has kept 7% year-on-year growth since 2011 and reached its previous high of $68.2 billion in 2014. Thought the two biggest contemporary art markets, the US & Europe and China, experienced a market contraction at 7.8%, the total sales of global art market still has achieved $63.8 billion in 2015.

The British art and antiques market is the third largest art and antiques market in the world with a global share of 22%, and a 65% share of the European Union’s art and antiques market. Total sales in 2014 reached £9 billion. The British art market is unusual for being a global entrepot market place, and is therefore particularly active in cross-border trade. Works of art are sent to London from vendors throughout the world to take advantage in the UK’s expertise. In 2013, antiques and fine art to the value of £3,702 million were imported to the UK and the total value of exports was £4,498 million. It’s not difficult to see that Britain is definitely playing an important role in the industry.

Meanwhile, according to statistics, around 82% of the value of last year’s auction sales of Chinese decorative arts and antiques took place in China and the percentage is set to rise in 2016 as Western sellers increasingly choose to offer their finest pieces in Hong Kong rather than New York or London. Art collecting in China has been boosted by the country’s flourishing economy over the last 10 years with growing demand for art collection. This indicates the buying power in China should not be overlooked and more and more Chinese collectors are keen on exploring in the international art and antique market. However, many of them lack the channels and platforms to connect with their potential targets.

As discussed in the executive summary, the primary revenue centre for the business will come from the trade of Antiques. With the acquired investment fund, we will be able to directly purchase antiques as well as sourcing uk dealers that will sell their goods through the Company’s website on a consignment basis. Antiques that are consigned through Soidea’s website will generate commissions of 30%. For each antique product sold by the business, the Company will issue a certificate of authenticity that states that is an authentic antique item.

We source authentic antiques via company’s professional channels and networks according to customer’s requests. All customers will need to sign a contract and pay an up-front fee to us to kick off the project. Once we are able to locate the antiques that fulfil customer’s needs, we will negotiate on customer’s behalf to achieve the best purchasing price. This will generate margins of 10-20% on each Pounds of sourcing and procurement fees charged to customer.

We provide a complete service, individually designed to each customer’s request, from bidding in the sales room, to live internet, telephone and commission bids.

Also, based on our international business connections with a wide range of collectors, dealers and well-known auction houses, we can negotiate a private sale on your behalf, in order to save time and decrease competition, helping you reach a successful purchase. This will generate margins of 10-15% on each Pounds of private sales fees charged to customer.

The Company’s secondary revenues will come from the distribution of antiques to customers within the target market. The business will earn contribution margins of 15-25% on each Pounds of shipping and handling fees charged to customers.

We offer tailored VIP Tours to the buyers who wish to have local experience in the UK auction houses and art galleries. Also, we organise package tours for Chinese buyers to visit Europe as an additional charged service. This will generate margins of 10-15% on each Pounds of travel package fees charged to customer.

Fine Art Collection

Art collecting in China has been boosted by the country’s flourishing economy and rapidly expanding middle class over the last 10 years. As China’s burgeoning economy blossoms and its new affluent “middle class” begins to collect history, the world is the new market and Asian collectors are proving to be serious shoppers.

Although Chinese art collectors are obsessed with the unique artistic appeal and investment potential of ancient Chinese paintings and Antiques, a key weakness lies in the limited supply of top- quality artworks coming on to the auction market. As ancient artworks become fewer and more expensive in the domestic market, Chinese people head abroad for treasure hunt.

  • Bidding
  • Auction
  • Identification
  • Private Sales
  • Sourcing
  • Consignment

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The services which we intend to provide to the Chinese customers are helping them sourcing intermediate value of art and antiques internationally as well as other related services such as bidding, private sales, identification and transportation. This type of One–‐stop service enables us to provide sense of security, privacy and reassurance to our clients. Our office are located in central London, Hong Kong and Beijing which allows us to cover both Asia and European antique markets and offer more extensive selections and options to our clients.

In order to attract more professionals and make it more convenient and closer to all art related activities, we have set up our new office in London.

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